2023 Season Campaign

Paul Taylor Dance Company is a modern dance company based in New York City. It was founded in 1954 by dancer and choreographer Paul Taylor (1930—2018).

The Company has performed in more than 600 cities in sixty-six countries, including landmark tours and engagements in North and South America, China and the Far East, Great Britain, Eastern and Western Europe, Scandinavia, Africa, India, and the Middle East.

In 2015, Taylor began a new program called Paul Taylor American Modern Dance, where works of modern dance by choreographers other than Taylor are included in the Company’s annual season at the Koch Theater at Lincoln Center.

Michael Novak was appointed artistic director designate by Taylor in the spring of 2018 and took over as artistic director in September 2018 after Taylor died.

2023 SEASON CAMPAIGN
Lincoln Center New York

The marketing and advertising campaign for the Company’s annual season at the Lincoln Center in New York City.

The media plan covered various media buys such as outdoor, online, social media, and print advertising.

The challenge was presenting the Company in a fresh way every year while capturing and maintaining Taylor’s uniqueness.

2020 Season Campaign

The Santa Fe Opera is located 7 miles north of Santa Fe, New Mexico. Equally known for the caliber of its productions and for its glorious setting unmatched anywhere in the world, the Santa Fe Opera provides an unforgettable experience for all visitors, first-time audiences, and opera-lovers alike. Audiences are treated to a grand 360-degree vista of the high desert and world-class artistry on stage. More than 2,000 performances of nearly 170 different operas have been given here, including 16 world premieres and over 40 American premieres. The present theatre was designed by Polshek Architects (now Ennead Architects) of New York and completed for the 1998 season.

One of the biggest challenges for any performing arts organization is to create a new look & feel for each season that would be compatible and respectful to the institutional brand. One of its functions is to signal a newness of the season with fresh, captivating energy. The design process typically starts when all opera productions are in early stages with no visual reference available. That leads to a purely abstract approach that could coexist with opera artworks coming later in a process and also function as a unifying visual component for the season. In 2020, origami-style folding shapes took on this role. Each surface offered different colorful patterns representing the incredibly wide range of artistic disciplines so characteristic for opera art.

Institutional Season Campaign

ABT is a best-in-class representative of classic ballet, creating a tradition of passion, innovation, and athleticism that transcends cultural boundaries and touches the soul of ballet lovers.
Based in New York City it has an annual eight-week season at the Metropolitan Opera House (Lincoln Center) in the spring and a shorter season at the David H. Koch Theater in the fall. For the rest of the year the company tours around the world.

Reopening Campaign

Advertising Campaign

The BMA is home to an internationally renowned collection of art that ranges from ancient Antioch mosaics to cutting-edge contemporary art. While founded with a single painting, today the BMA has over 95,000 works of art—including the largest public holding of works by Henri Matisse.

Exhibition Campaign

The Armory Show at 100 exhibition marked the 100th anniversary of the 1913 International Exhibition of Modern Art held in New York City at the Lexington Avenue Armory. The 2013 show brought together again the legendary artwork and explored the impact of the 1913 exhibition through the milieu of New York City and how its influence still reverberates today.

It was important to keep in mind that the campaign needed to be more provocative graphically than for the Museum’s usual history-oriented exhibitions and yet still have a historical context. Using the word “revolution” as a thematic reference point, the creative team focused on avant-garde French and Russian posters of the era that complemented the word. We found further inspiration in Pop Art imagery and graphically combined the two eras, providing a “dialogue” to create a bold and eye-catching campaign.  The words “revolution,” “scandal,” “shocking,” appeared in the ads as well as a prominent listing of the names of well-known artists.

Three concepts were developed for the presentation, and, in the end, N-YHS chose an engaging lime green design which was the most flexible in multiple media formats and also the most visually dynamic. The campaign appeared in the New York Times, on bus sides and subway stations, as well as street banners.

2019 Season Campaign

The Santa Fe Opera is located 7 miles north of Santa Fe, New Mexico. Equally known for the caliber of its productions and for its glorious setting unmatched anywhere in the world, the Santa Fe Opera provides an unforgettable experience for all visitors, first-time audiences, and opera-lovers alike. Audiences are treated to a grand 360-degree vista of the high desert and world-class artistry on stage. More than 2,000 performances of nearly 170 different operas have been given here, including 16 world premieres and over 40 American premieres. The present theatre was designed by Polshek Architects (now Ennead Architects) of New York and completed for the 1998 season.

One of the biggest challenges for any performing arts organization is to create a new look & feel for each season that would be compatible and respectful to the institutional brand. One of its functions is to signal a newness of the season with fresh, captivating energy. The design process typically starts when all opera productions are in early stages with no visual reference available. That leads to a purely abstract approach that could coexist with opera artworks coming later in a process and also function as a unifying visual component for the season. In 2019, an animated orange scarf took on this role. It captured movement, flow, sound, and creative quality so integral to the opera as it encompasses all the arts.